[WARNING: Long post. It’s long because it’s important. The myths surrounding industrial agriculture’s “cheap food” are widespread, and this post addresses those myths by responding to a “cheap food” blog post at Freakonomics.]

Stephen Dubner, co-author of the book Freakonomics, recently wrote in his blog about trying to make orange sherbet with his children (Do We Really Need a Few Billion Locavores?). Apparently, he wasn’t very good at it, spending far more than is reasonable for ingredients and making a product that wasn’t very good. This isn’t surprising, of course, for a first effort. What is surprising is that he used his first-time-effort failure to introduce an argument that eating locally produced food is inefficient due to lack of scale and specialization. In the process he exhibits an appalling ignorance of the locavore (local food) movement and industrial agriculture, plus he makes egregious rhetorical leaps. Let’s take a look. (more…)

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